Our approach is not a marketing boiler-plate. The creative process is intuitive, adaptive and ever-evolving. There is no prescription, only phases that one passes through on the way to launch and success. We understand the chaos and triumphs of product and brand development and develop a client specific strategy touching on all of the necessary steps for each project.
Discussion, Ideation & Realization: At IdeaCo., we build relationships with clients, perform essential market research and host creative workshops to better understand our client’s need and goals. We help our clients develop unique ideas, a cohesive brand vision and a thoughtful strategy. We realize creative brands and work hands-on through the entire rollout as we bring a brand to life. There is no prescription for good design, but here are some of the words we live by:
And we mean full service. Not to sound cocky, but we do it all and we do it well. Top to bottom, idea to execution, our clients rely on us and our creative partners to deliver every aspect of their unique project with our ongoing partnership, oversight and collaboration.
IdeaCo. was founded and launched by Thom Long in 2015. Thom has close to twenty years experience as an inter-disciplinary creative. His work has spanned many areas of design from branding to print media, from interactive to animation/film, from exhibition design to architecture. He has led multiple design teams in NY and Boston, featuring clients such as Elizabeth Arden, Gucci, Related Properties, Starwood Hotels, Marriott, Sofitel, Iron Chef Jose Garces, Berkshire Brewing Co. and Loews Hotels. His background in multiple design mediums is a key ingredient to his ability to collaborate with architects, interior designers & company leadership.
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