This was a unique branding challenge in that two recognizable brands–The Hanger Pub & Grill and Amherst Brewing Co.– were merging into one organization. Each existing brand carried a certain amount of brand equity within their respective audiences, and our goal was to use the rebranding process to make the brands coordinate with each other yet retain some of their independence. We constructed an umbrella brand for The Hangar Pub and Brewery, and developed coordinated, yet unique brand for each. The theme of “aviation” is central to this brand development.
RolesBranding, Packaging, Menu Design, Collateral, Brand Experience, Print Material, Swag