Roles

Naming, Ideation, Concepting, Branding, Print, Menu and Tabletop, Signage, Environment, Uniforms

Monkitail

Imagining a new restaurant concept from start to finish

Monkitail is a unique restaurant with a contemporary take on the classic izakaya. The experience was concepted to blend a bit of the feel of a speakeasy with a rich and detailed dining experience. Our naming process drove our creative, as we invented a unique mark featuring a symmetric abstraction of mischievous monkey silhouettes. The use of dark tones and textures contrasted with the brass highlights throughout the experience. The pattern established from the brand mark was fully integrated into the dining experience through cut-steel screens surrounding the dining and sushi areas. Tucked away beyond the main dining room is Nokku, a discreet cocktail bar that became a secretive sub-brand for the restaurant.

Monkitail

Imagining a new restaurant concept from start to finish

Monkitail is a unique restaurant with a contemporary take on the classic izakaya. The experience was concepted to blend a bit of the feel of a speakeasy with a rich and detailed dining experience. Our naming process drove our creative, as we invented a unique mark featuring a symmetric abstraction of mischievous monkey silhouettes. The use of dark tones and textures contrasted with the brass highlights throughout the experience. The pattern established from the brand mark was fully integrated into the dining experience through cut-steel screens surrounding the dining and sushi areas. Tucked away beyond the main dining room is Nokku, a discreet cocktail bar that became a secretive sub-brand for the restaurant.

Roles

Naming, Ideation, Concepting, Branding, Print, Menu and Tabletop, Signage, Environment, Uniforms

Design + Photography by Idea Collective

More Work:

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Brand Refresh, Packaging, Web Design, Web Development, Uniforms, Signage

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Ideation, Branding, Print, Web, App, Strategy, Art Direction, Environment

The Alvah Stone

Naming, Branding, Print, Menus + Tabletop, Web + Interactive, Advertising

Ara Greek Kitchen & Bar

Branding, Menu Design, Environment Design, Exterior Signage, Logo Design, Web, Social

Portico

ideation, naming, branding, experience design, interior design, menu and tabletop design, signage, web and social media

Volante Design

Brand Identity, Web, Promotional Material, Strategy

Diplomat Prime

Ideation, Branding, Environment, Hospitality, Web Design

Bristols

ideation, branding, experience design, interior design, menu and tabletop design, signage, uniforms, advertising web and social media

Knowledge Matters

Strategy, Brand, Sales Collateral, Apparel, Interactive, Social Media

Allora

Naming, branding, menu, table top design, signage, uniforms, promotional materials

Candy & Cones

Concepting, Branding, Print, Signage, Environmental Graphics, Collateral Design.

Diplomat Restaurant Group

Branding, Environment, Advertising, Web

The Hotel Bar

Brand, Ideation, Print, Menus + Tabletop, Signage, Uniforms

Canteen

Naming, Branding, Ideation, Environment, Signage, Packaging, Print