Monkitail is a unique restaurant with a contemporary take on the classic izakaya. The experience was concepted to blend a bit of the feel of a speakeasy with a rich and detailed dining experience. Our naming process drove our creative, as we invented a unique mark featuring a symmetric abstraction of mischievous monkey silhouettes. The use of dark tones and textures contrasted with the brass highlights throughout the experience. The pattern established from the brand mark was fully integrated into the dining experience through cut-steel screens surrounding the dining and sushi areas. Tucked away beyond the main dining room is Nokku, a discreet cocktail bar that became a secretive sub-brand for the restaurant.
RolesNaming, Ideation, Concepting, Branding, Print, Menu and Tabletop, Signage, Environment, Uniforms
Imagining a new restaurant concept from start to finish