Tea Guys has spent the last decade perfecting a range of tea products with local distribution. This client sought to both expand its product line into a whole new category (ready-to-drink beverages) and develop a new company brand that would be successful in this market. This brand would be driven by the sparkling beverage market, but need to continue to grow in the packaged tea, concentrates and other markets.
RolesBrand Identity, Packaging, Strategy, Print, Trade Show, Advertising
As Tea Guys sought to expand their market and product offerings, we developed a brand strategy and complete product roll-out. Their products hit the market with a striking new look and cohesive brand identity.