We are

We are designers. We spend our days
and nights thinking about design,
learning about design, teaching
design, admiring design and
just plain designing.

We create beautiful
artistic expressions
grounded in strategy and vision.

We don't just solve simple problems with a design; we help you strategize and plan for the changing markets and trends using research and planning. The outcomes focus impact and beauty, yet are created with collaborative thinking and a strong partnership with our clients.

Some of our services include:

We are a
creative design

Thom Long is the owner, creative director and lead designer of IdeaCo. He is supported by a collection of great designers, coders and content producers.

Thom has twenty years experience as an interdisciplinary creative. His work has spanned many areas of design practices from branding to print media, from interactive to animation/film, from exhibition design to architecture. He has led multiple design teams including a 7-person design firm on Madison Avenue in NYC including clients such as Elizabeth Arden, Gucci, Related Properties, Starwood Hotels, Marriott, Sofitel and more, from New York to London to Dubai. He has since been involved in an array of projects that include Iron Chef Jose Garces, Berkshire Brewing Co. and Loews Hotels.

Thom is a tenured professor of architecture + design at Hampshire College, teaching courses across disciplines and collaborating with students on design and innovation projects. He teaches courses on design thinking, architecture, graphic design interdisciplinary design and idea representation. He has previously taught at Columbia University, Amherst College, Mount Holyoke College and the University of Massachusetts, Amherst.

Thom received his B-Arch from Roger Williams University and his MS in Advanced Architectural Design (with a focus on Information Graphics and Representation) from Columbia University.


Contact us

At IdeaCo. we are not out for awards--though we have nabbed a bunch here and there. Our focus has always been on building strong relationships with our clients, some of which have lasted over a decade. Here's a look at some of our recent clients:

Andre Balazs Properties
Amherst Brewing
Bart’s Ice Cream
Bay Path University
Berkshire Brewing Company
Berkshire East Ski Resort
Berkshire Hills Music Academy
Brookfield Properties
Catamount Mountain Ski Resort
The Diplomat Beach Resort
Hampshire College
Howard Wein Hospitality ICA Group
Iron Chef Jose Garces Group

Knowledge Matters Inc.
Loews Hotels
Marriott Hotels and Resorts
Moody’s Investment Services
Related Properties
Schulson Collective
Starr Restaurant Group
Starwood Hotels and Resorts
Tea Guys
University of Massachusetts 
W Hotels

Digital Forward // The IdeaCo. team has embraced many different beautiful post-industrial art spaces in Western MA over the years. We learned how to collaborate and connect with the design community. Since the onset of the Covid 19 pandemic, like many others, IdeaCo. was forced to make some changes. We embraced a digital forward structure with collaborative remote work and team meetings. This change, it seems, may be here to stay. For the near future, IdeaCo. will remain a digital forward studio. If something changes, we will let you know.