About Our Studio
We partner with clients to vision and craft comprehensive brand experiences that feel clear, confident, and built to last. From strategy to visual systems, we help brands define how they show up — everywhere.
We create beauty
grounded in strategy and vision.
IdeaCo. is a digital-forward creative agency for organizations seeking growth and change. From established businesses seeking to reposition themselves or grow to startups demanding a brand platform for launch, we make aspirational goals a reality with proven impact—bold and meaningful immersive experiences.
We are creative and strategic thought partners
Since 2015, we've been strategically engaged with innovative startups and long-established organizations, building collaborative partnerships built to last. As creative and strategic thought partners, we have established a participatory creative process that allows clients to be involved in every aspect of their brand visioning and have tangible ownership over the result that they will steward into the future. They know the story and meaning of the brand elements, the purpose of the messaging, and the key strategy and metrics that demonstrate growth and change–because they were a part of bringing it to life.
We are a
creative design
collective.
Thom Long is the founder, creative director and lead designer of IdeaCo. He is supported by a collection of great designers, coders and content producers. As we begin a collaboration, a team is designated to support each project and a new, dynamic relationship is formed. Make an appointment with Thom to talk about your vision and the needs of your project.
Thom Long: IdeaCo. Founder
Thom is a national-level artist, designer, educator, and academic leader, with an active interdisciplinary practice spanning public art, brand strategy, architectural design, and digital innovation that distinguishes him as a rare practitioner-scholar.
Over 25 years, Thom Long has built an unusually integrated career at the intersection of brand, design, and institutional strategy, leading creative teams and marketing ecosystems from boutique consultancies to major national organizations, while simultaneously operating as a practicing public artist, academic dean, and tenured faculty member.
As founder of IdeaCo., he has directed close to 100 client engagements spanning higher education, arts, technology, nonprofit, financial services, hospitality, real estate, and consumer goods, delivering brand identity, digital marketing, UI/UX, performance content, experiential design, and integrated campaigns from strategy through execution.
His public art and memorial work has been exhibited internationally, including a completed national memorial in Nantes, France, competition finalists for the Martin Luther King & Coretta Scott King Memorial in Boston and the 9/11 Memorial in Hoboken, New Jersey, and participated in works exhibited at the Venice Biennale and Buenos Aires Biennale. He brings a rare depth of understanding about how institutions communicate meaning, identity, and mission to public audiences.
Experience-driven brands.
Our background in brand, architecture, interior design, hospitality, and environmental design help us imagine and create a complete and immersive brand experience across every touchpoint.
Selected Client List
Allora Restaurant, Baltimore, MD
Amherst Brewing Company
Andre Balazs Properties
Ara Restaurant, Philadelphia, PA
Bart’s Ice Cream Company, Greenfield, MA
Bay Path University, Strategic Alliances Program
Bay Path University, Women’s Leadership Conference:
2016: The Business of People
2017: Be Curious
2018: Why Not Me?
2019: Own Your Now
Berkshire Brewing Co.
Berkshire Hills Music Academy
Bristol’s Burgers, Hollywood, FL
Brookfield Holdings, NY, NY
Bueno Y Sano
Campfire Bar + Grill, Catamount, NY
Candy & Cones
Canteen Trading Co.
Catamount Mountain Ski Resort
CocoChew, Cape Cod, MA
College of the Holy Cross, Digital Trans Archive
CoRise Cooperative
Diplomat Prime, Hollywood, FL
Diplomat Restaurant Group
Diplomat Spa, Hollywood, FL
eDynamic Learning
Elevate CooperativeFive Colleges, Inc., Five College Architectural Studies, On Architecture + Design Exhibition
Four Star Farms
Hampshire College, Change In the Making Advancement Campaign
Hangar Pub + Grill
Hilton Hotels & Resorts
Hinata Retreat Resort
Hollywood Diplomat Beach Resort
Howard Wein Hospitality
Hot Oven Cookies, Springfield, MA
I Hiked That, Gear + Apparel
ICA Group
IdeaCo. Brand + Ideation
Iron Chef Jose Garces Group
Keurig Coffee
Knowledge Matters, Inc.
Live Art Magazine
Loews Hotels
Mass Audubon Society
MassCEO Cooperative
Monkitail. Sushi + Robatayaki
Moody’s Investors Service, Inc., NY, NY
Nürish Beverage
Pearson Education
Playa Restaurant, Hollywood, FL
Point Royal, Chef Geoffrey Zakarian
Portico. Beer + Wine GardenPraxis Consulting Group, Philadelphia, PA
Prosperity Candle
Related Properties
Samsung
Seesaw, Virtual Education Tools
Schulson Collective
SPARK: Community + Art Installation
Starr Restaurant Group
Starwood Hotels and Resorts
Squirrel Stash Products
Tea Guys Beverage Company
The Alavah Stone
The Hotel Bar, Diplomat Resort
The Jones Library, Amherst, MA
The Perch - Dining Room, Lounge & Bar
Tinkergarten, Experiential Learning
University of California, Santa Barbara
Security In Context, Grant-Funded Research
University of Massachusetts, Amherst
Fine Arts Building, Fundraising Campaign
Rudd Adoption Research Program
University Gallery, University of Massachusetts, Crosstown Contemporary Art Exhibition
Volante Design
W Hotels
Wave Radio
Wicked Salty Clothing
Z-Wraps Inc.
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