Obsessed.

It's ok to obsess about design.

Let's talk about it.

As a professor of design and the creative director of IdeaCo., with 30 years of professional and academic experience, Thom Long shares his thoughts, perspectives, and obsessions on the world of design and creativity. These posts include design experiments, thought leadership, design concepts, events, research, creative commentary, news, and creative profiles.

Check back often for updates and new perspectives on design.