This sweet shop concept was intended to fulfill a child's vision of an old-fashioned ice cream and candy shop at a Hilton resort. The dream shop experience pulled from vintage candy wrapper graphic aesthetics and the old school malt shop. Together, this candy and ice cream destination gave kids a dream opportunity to fill a bucket with their favorite new and old-fashoned candy, or grab a sundae with all of the fixings.

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This visual identity uses custom typography and a classic set of pastel colors. With a blend of vintage and contemporary graphic styles, this brand made its way from product labels to gold foil on a vintage mirror. The overall feel is classic yet indulgent--what more could a kid ask for?