Hinata Retreat is a new luxury mountainside resort experience launched and opened in fall of 2025. Working with hospitality consultant, Howard Wein, the client secured funding and permits to initiate their vision. Their goals for phase one was to develop the site, access, a core building (as an adaptive reuse project) and 30 luxury cabins in the hills of Western Massachusetts. The vision was to create a quiet, luxury couples retreat with breathtaking views of the rolling hills and landscape with all the luxuries of a high-end hospitality experience. Each cabin features private access and floor to ceiling windows, and has a private deck with a hot tub, an indoor soaking tub, a kitchen, bathroom with double shower heads, a relaxing living area, and a luxurious king bed.

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IdeaCo. was brought on to build the overall brand and guest experience, which involved architecture, interior design, experience design, and visual branding. This comprehensive approach assures a consistent and thought out guest experience at every touchpoint. Our creative role spanned many disciplines and purposes from digital campaigns to interior furnishings, from branded coffee to comprehensive art direction and on-site photography.