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Portico - Beer & Wine Garden

Howard Wein Hosptality
Description:
Making community on the canal.
Overview:
Brand Identity
Environmental Graphics
Interior Design
Industry: 
Hospitality

Beer, Wine, Play.

Portico Beer and Wine Garden is an outdoor grownup play space. It was concepted to be a canal-side escape from the beach of Fort Lauderdale, bringing shade, drinks, and play. The brand experience bridges a traditional beer garden with a dockside feel, as an escape from the fuss of the south Florida coast littered with sophisticated food, drinks, and play.

This rustic look and feel contrasts the heat, pastels, and polish of the area, creating a destination that is cool, human, and relaxing. The interplay of materials, waterfront space, oversized outdoor games, and community-oriented dining areas makes this a welcome space for locals and tourists alike. The experience of the creative landscape serves to create an array of selfie-sites for organic digital brand awareness.

What We Did.

Brand Experience Design

Naming

Visual Identity

Interior/Site Design, FFE

Print and Collateral

Digital Marketing Campaign

Uniforms

Web Development

Photography